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Surprise is more effective than other forms of retention-based marketing. Surprise is a more effective marketing tool than nearly all forms of retention-based marketing. in terms of increased sales, increased profit margin through customer retention, and reduced advertising costs) of such a strategy.
Favorite trip I’ve ever taken: European tour of France, The Netherlands, Germany and Switzerland with my husband and sons. Worst job ever: Office Manager for a surgeon with a mood disorder, who changed up his desired office procedures daily. It wasn’t any fun trying to protect my staff from his irrational behavior and belittling ways.
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