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This trend highlights the marketers need to go beyond SEO and PPC and move even deeper into the worlds of socialnetworks, mobile marketing and app based local marketplaces. Apps inside socialnetworks are providing answers. Apps inside socialbookmark sites are providing interesting reading.
Socialnetworks evolve into markets. As socialnetworks become more important in the lives of their users and the level of social behavior continues to evolve, they will become much more than outposts. Apps inside socialnetworks provide answers. Here are my predictions for 2012.
social sharing buttons, offer content for a tweet vs. an email, submitting content to socialbookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and socialnetworks. Consider how this can be used in PPC advertising.
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