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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

In a study held by the communications and public relations firm of Cohn & Wolfe, consumers consider a brand to be authentic when the company delivers on what it promises, protects consumer data, respects privacy, and interacts with their customers with transparency and integrity. Authenticity. Authenticity will sell more than ads.

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The Heart Of The Game: PR Lessons Learned From Game Of Thrones

YoungUpstarts

At the end of its sixth season, the bellicose and violently belligerent network hero, which averages 23.3 The fictional series may seem like a study in real-life Machiavellianism but it’s also a primer in modern-day public relations. It’s no different in public relations, particularly when pitching people and ideas to the press.

PR 100