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Aunnie Patton Power writes, “According to the Global Impact Investing Network, 85% of Impact Investors look for market rate or close to market rate returns, but they are cognizant that pushing for a full company exit might have negative impact on the company’s founding mission. Particular application in impact capital.
How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales. What They Do: Deeply discounted coupons (often 50% off redeemed value) for local merchants. Financial Snapshot: 2010 Revenue: $713M. What’s Your Favorite Future?
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