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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Over a coffee in a small office in Cupertino (yes, their name is related to their founding hometown), we talked about how it was the right time to build a new networking company due to the confluence of three major trends: cloud, software defined networking (SDN), and the consumerization of IT. The discussion struck a chord with us.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. They get data from traditional sources, such as analysts and industry publications, but they’re also connected with social media, peer networks and review sites.

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FinTech Innovation Lab Launch Event – June 2, 2011

David Teten

The trick is delivering business insights over this channel: use social networks to support relationship management. I think android / 4g networks will take over tablets. FRIED: Prevalent notion of a corporate network is very antiquated: a firewall around it and unlimited communication within. 2-18 month sales cycle.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. How do you keep an audience as a blogger and on the network of StackExchange? Lesson: You dn’t want your customers to feel locked into using your software. They want to ensure they can easily migrate to a new system.

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Capital Innovators Graduates First Class of Entrepreneurs

ReadWriteStart

We have begun the sales cycle with a number of potential clients and are nurturing these relationships during private beta stage and are looking to white label our product.". Jim Eberlin, the CEO of Jbara says, "We are continuing to make enhancements to our current product as sales are increasing. billion market opportunity.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

There are goals set for marketing, but our sales team also relies on more traditional tactics like networking, cold calling, going to events, getting word-of-mouth referrals and those types of leads, so they’re not as dependent on marketing yet. EM: My rule of thumb is to look at the length of the sales cycle.

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