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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. Invidi is based in New York and founded in 2000. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). At one company I work with it’s clear that our target user today is youth-oriented and middle America as opposed to 20-something and Silicon Valley or New York.

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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. Founded by CEO Meir (Iri) Zohar, eXalate has offices in New York and Kfar Saba, Israel. SimpliVT , a new venture in stealth has raised $9.2 The exact details of the deal were not disclosed.

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. But this was 2003 when AdWords was new. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. But that’s how you build a hobby, not a company.

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Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Rise and Future of the New York Startup Ecosystem | Nick Beim – crowdspring.co/1gYew1W. 4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. . “Chicago’s venture funding performance is improving [but] Chicago is still trailing several major metro areas.”

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. And influencers may help once or twice but ultimately nothing is free.

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).