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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. Of course, many startups are capital efficient and generally frugal.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. In my opinion, every startup needs to "pick a major" among these three drivers of growth. Choose one. The AARRR model (hence pirates, get it?)

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? What does your Chief Technology Officer do all day? But I dont think most startups really have a need for someone to do that on a full time basis. Thats an important job, for sure, and Ive been called upon to do it from time to time.

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Waves of technology platforms

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 Waves of technology platforms I still remember the first time I switched to LAMP. I was building a new startup in 1999, and wanted to do it right. That startup didnt turn out so well, but not for lack of technology. Looking back, that was a special moment.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

If all you ever do is create YouTube content then I agree – that’s not a viable startup business. You must invest in technology. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. But you don’t need to spend money on SEM.

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16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

4- Home technologies. I run an early stage-startup called Smarthome NX that helps consumers discover Smart home technologies through content, collaborative partnerships and commerce. Thanks to Feuza Reis, Next Level SEM ! #8- Thanks to Cynthia Brown, Only Top Reviews ! #4- Photo Credit: Dhaval Doshi.