Software By Rob

JANUARY 12, 2010

Startups aren’t here to build a brand – they’re not Proctor and Gamble or Versace…as a startup you’re here to acquire customers, and non-targeted traffic is almost worthless. 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo?

Software Review 55

Software Review Marketing Startup PPC 55

The Startup Magazine

JUNE 16, 2020

Not every brand is leveraging PPC marketing these days, meaning that it could be a great opportunity to gain an advantage over your competition. The main point is that you need to persevere and continue looking for long tail keywords and ones that could be considered as hidden PPC marketing gems. Step #4 – Write Persuasive Ad Copies.

PPC 140

PPC Non-Compete Campaign Social Media 140

conversionxl.com

SEPTEMBER 10, 2013

In this case study on Moz.com by Conversion Rate Experts , the first phase of their conversion strategy was to interview paying, non-paying, and former customers about how they felt about the product. went after enterprise sales model with a non-recurring, small price. didn’t make eventvue self-serve to let anyone come and get it.

Customer Development 60

Customer Development Conversion Developer Customer 60

Duct Tape Marketing

MARCH 21, 2024

And I would say the continuing push to push more and more ads onto the front homepage of Google, or competing more and more with paid ads. And PPC gets to just be like, Hey, we're over here making money. So navigating AI is one of the biggest difficult things that a lot of people are trying to figure out.

SEO 91

SEO Technical Review Viral Video 91

YoungUpstarts

FEBRUARY 3, 2020

It is almost impossible to compete if you aren’t offering more than just your services. Bidding on product and service keywords for your PPC efforts will quickly eat your budget, but bidding on the problems your service solves will give you more bang for your buck. Content Marketing.

Non-Compete 147

Non-Compete SEO PPC B2B 147

ConversionXL

JANUARY 8, 2021

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. They are withholding benefits that considered necessary to compete. Ponderings of a PPC Professional by Kirk Williams (2020). That all assumes you can find the right book.

PPC 134

PPC Marketing Lean Differentiation 134

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Need help writing clickable ads that lead to conversions?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Need help writing clickable ads that lead to conversions?

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching San Francisco Campaign 48

Occam's Razor

OCTOBER 19, 2010

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Compete is a great place to get quick data about US Visitors for any website. Outcomes Analysis Tools [The "How Much"].

Analytics 136

Analytics Web Non-Compete Campaign 136

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Podcast: Competitive Analysis Best Practices, Competency Judgement Model. Web Analytics: A Puzzle or A Mystery?

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

SEPTEMBER 29, 2009

You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. I am using Compete for the above report. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). A fairly low bar. Outcome #2: To share your business value proposition. What was it after?

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

DECEMBER 21, 2009

A sign of non-laziness is that you bother to atleast create custom reports. people on non-branded terms. The data does not come from them (obviously), it is from Compete. I am not a SEO expert, can't underscore that enough, but everything that could possibly be sub optimal about seo/ppc is wrong with Gatorade.

Analytics 94

Analytics Metrics Web Cloud 94

Occam's Razor

OCTOBER 31, 2011

For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Twitter sends 5,546 Visits and has (on a non-ecommerce website) a Goal Conversion Rate of 5.27%. Very easy to create.

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. When I work with b2b websites I spend a lot of time in the AdWords Keywords Tool, Insights for Search, Compete etc analyzing keywords and search behavior in my category.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

OCTOBER 14, 2014

As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources.

Analytics 135

Analytics Vertical Metrics Web 135

maplebutter.com

JANUARY 8, 2013

Non of this academic stuff. We’re considering doing SEO and PPC as well as cold calling to generate leads. Entrepreneurs always struggle with competing priorities and manage expenses very closely. My goal is to some day get an honorary degree for kicking ass in business. The same way you find a girlfriend / boyfriend.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. 53% of designers get feedback from non-designers. Success potential is: technical fit, functional fit, competence fit, experience fit, cultural fit. Image Credit. Site content and personalization matter.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 9, 2015

Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JULY 11, 2016

Logos from prominent companies mattered more than those from non-prominent companies. The lowest score for trustworthiness was the non-professional voice actor male voice (mine, if you were wondering). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). first two plans get the most attention.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

MARCH 19, 2014

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Blog ppc' You spend time carefully crafting your keyword list. featured image credit.

Customer 113

Customer PPC Matching Campaign 113