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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 159
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14 Points To Consider When Structuring A Deal

YoungUpstarts

More often that not I see deals that are filled with legalese and are impossible to really understand by non-legal personnel. No matter what you do, you want to make sure that in the process that you protect your intellectual property, have non-disclosure agreements in place, if possible non-circumvents. Use plain language.

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. I also wanted to know who our existing customers thought we competed with. What did they think we stood for? If so, where?

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30 Entrepreneurs Reveal The Companies They Admire Most For Innovation

Hearpreneur

JetBlue has had to recreate established models and vertically integrate where the adjacent experiences for the customer and courageous brand to reinvent an entire ecosystem in this way. They have a really cool business model where they summarize non-fiction books into 15-minute read or listen. 11- Blinkist. Photo Credit: Linda Shaffer.

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The End of Innocence

Steve Blank

It was always a welcome change of pace to leave the brown of the unchanging desert and travel into town and have dinner with them and have a non-technical conversation about books, theater, politics, travel, etc. Too often people abandon their ethics because “hey the other guys is doing it, I have to to do it to compete.&#

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A horrifying accelerator story that you’ll need to read twice

David Cohen

It’s not our first rodeo, as we’d graduated from [name of an unrelated accelerator] but we wanted and needed some support around our vertical. We paused because it was an inaugural cohort but being that it was vertical-specific and the managing director worked for a highly lauded startup in our vertical, we decided to go for it. ([a

Cofounder 134
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Mexican fast-food giant Chipotle has made serving non-GMO foods a key element of their brand promise. We work with different types of customers, including entrepreneurs, small business owners, big Brands, agencies, non-profits, and even governments. The color of honesty, high quality, competence, trust, reliability, and integrity.

Marketing 162