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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 159
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14 Points To Consider When Structuring A Deal

YoungUpstarts

More often that not I see deals that are filled with legalese and are impossible to really understand by non-legal personnel. No matter what you do, you want to make sure that in the process that you protect your intellectual property, have non-disclosure agreements in place, if possible non-circumvents. Use plain language.

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. I also wanted to know who our existing customers thought we competed with. What did they think we stood for? If so, where?

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30 Entrepreneurs Reveal The Companies They Admire Most For Innovation

Hearpreneur

JetBlue has had to recreate established models and vertically integrate where the adjacent experiences for the customer and courageous brand to reinvent an entire ecosystem in this way. They have a really cool business model where they summarize non-fiction books into 15-minute read or listen. 11- Blinkist. Photo Credit: Linda Shaffer.

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A horrifying accelerator story that you’ll need to read twice

David Cohen

It’s not our first rodeo, as we’d graduated from [name of an unrelated accelerator] but we wanted and needed some support around our vertical. We paused because it was an inaugural cohort but being that it was vertical-specific and the managing director worked for a highly lauded startup in our vertical, we decided to go for it. ([a

Cofounder 134
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand consideration. Brand usage.

Metrics 157
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

This category also encompasses any irregular non-symbolic shape, even if it’s not inspired by nature. Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall. Vertical lines run perpendicular to the horizon.

Design 85