article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. It’s worth a quick read. Underbelly.

SEM 379
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. But a market in which every network competes to sign up the largest talent by throwing rev share deals at them is also stupid. Build Non-Ad-Based Revenue. So what happens when production is reduced by 99% and distribution bends to infinity?

Video 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

It’s Morning in Venture Capital

Both Sides of the Table

They compete on features, price and execution. Look at the rapid adoption of Groupon, LivingSocial or Instagram as proof of how rapidly businesses can grow through viral means. But this is also spreading through non-game types of businesses.

article thumbnail

Product Manager Entrepreneur Mark Geller

SoCal CTO

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. You mention social / viral aspects at both Google Photos and United Online. and also to local advertisements.

article thumbnail

The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Startup

Up and Running

In our example, it’s 20K non-paying customers. It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. 1 freemium.

Startup 110
article thumbnail

HOW TO: Hire the Perfect CTO

mashable.com

Leadership Abilities Are A Must It’s natural to want a tech savvy and competent CTO. As a non-technical founder of an IT company, it’s important to know when to dish responsibilities off. Be sure you find someone who is not just competent in understanding technology, but someone who is passionate about technology.

article thumbnail

HOW TO: Build an App for Your Small Business

mashable.com

When you’re working with a freelance or contract developer, make sure you have all your paperwork — from non-disclosure agreements to invoices and beyond — signed and sealed early in the process. TheyMakeApps.com is a good resource if you’re looking for a competent mobile dev agency. What will you find here?