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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling.

NPV 436
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Angel Investment Criteria

SoCal CTO

Bob is heavily focused on ROI (and team/product). But it seems like Bob would be a candidate.

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10 Rules of Thumb for Startup Investment Valuation

Startup Professionals Musings

Once you have a potential investor excited about your team, your product, and your company, the investor will inevitably ask “What is your company’s valuation?” NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M.

Valuation 270
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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper. Do you really think Porter’s Five Forces is going to help you figure out what feature set to launch or how to price your product? What about strategy?

NPV 337
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10 Ways to Size Your Company’s Value for Funding

Startup Professionals Musings

Once you have a potential investor excited about your team, your product, and your company, the investor will inevitably ask “What is your company’s valuation?” NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M.

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Ten Components of Startup Valuation For Investors

Startup Professionals Musings

Once you have a potential investor excited about your team, your product, and your company, the investor will inevitably ask “What is your company’s valuation?” NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M.

Valuation 234
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling.

Demand 144