NPV, Retention and Revenue

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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

JANUARY 28, 2010

Understanding your engine of adoption User retention Of course, it’s not enough to just acquire paying users, you need to retain them. If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability). This is a big lever.

CPA

CPA Retention Viral Acquisition

Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

AUGUST 10, 2016

It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. day 1 retention). By running this analysis, we can see that receiving a text 6 or more times (the behavior) is positively correlated with long-term retention. New paid customers with total revenue.

NPV

NPV Metrics Retention San Francisco

StartUpRoar

How to create a profitable Freemium startup (spreadsheet model included!)

Why (and How) Optimizers Should Take Advantage of User State Models

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