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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

NPV 436
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Angel Investment Criteria

SoCal CTO

For example, TCA’s evaluation criteria first bullet is: A market opportunity sufficiently large to create a business that can grow to at least $50 million in annual revenues. Remember my day job, I'm past Chairman of the Tech Coast Angels and I see a lot of pitches with revenue forecasts. These are so detached from reality.

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10 Rules of Thumb for Startup Investment Valuation

Startup Professionals Musings

Particularly valuable are recurring revenues, like subscription amounts, that don’t have to be resold every period. NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M. This one doesn’t help NewCo just yet.

Valuation 270
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10 Ways to Size Your Company’s Value for Funding

Startup Professionals Musings

Particularly valuable are recurring revenues, like subscription amounts, that don’t have to be resold every period. NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M. This one doesn’t help NewCo just yet.

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Ten Components of Startup Valuation For Investors

Startup Professionals Musings

Particularly valuable are recurring revenues, like subscription amounts, that don’t have to be resold every period. NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M. This one doesn’t help NewCo just yet.

Valuation 234
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 144
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10 Rules of Thumb for Startup Investment Valuation

Gust

Particularly valuable are recurring revenues, like subscription amounts, that don’t have to be resold every period. NewCo is projecting revenues of $25M in five years, even with a 40% discount rate, the NPV or current valuation comes out to about $3M. This one doesn’t help NewCo just yet.

Valuation 187