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I’ve been thinking a little about non-recurring revenue businesses. I’m coming to the belief that these are under-appreciated categories of investment, especially since the gospel of recurring revenue, subscription commerce, and SaaS has been preached in recent years. That is not good. Some categories just are this way.
For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.
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