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Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. videos, how-tos, infographics, etc.), and not only the means but also the correct methods to distribute in order to maximize exposure.
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I saw five years ago that the traditional form of marketing and PR was going the way of the dinosaur if digital weren’t a huge component and direction of the business offering. It was a job I had once loved – working around the world as an Offshore Co-ordinator for a subsea construction company in the oil industry.
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