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We released the photo to the media two weeks before kickoff: The “First-Ever Selfie with Jesus” became an instant viral success. I popped out of Christ’s crown and took a selfie from the top, capitalizing on the two biggest trends of 2014: selfies and the World Cup.
Microsoft did that to launch Windows and it went viral. Thanks to Jessica Oman of Write Ahead. Rappelling off the side of a downtown building with a huge Pumpkin Plan Flag and the rappellers dressed in pumpkin costumes would do it. Whatever it is must be bold, must be big, must be FUN. Thanks to Becky Blanton of BookyBiz.
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