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While open-source tools, readily available APIs, social platforms and cloud hosting providers have made it easier in many ways, being a Web entrepreneur is still not for the faint of heart. It's challenging to build, design and deploy software. I'm a huge fan of scrum and would encourage any startup to explore it.
But what I think was hard, and it was something he couldnt consider was that it would be harder to find a *maintaining* programmer, and how much it would cost to run the software, because of technical details he didnt understand. So, while your post is a good summary (of things that cant be learned quickly.
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