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Why Some Startups Win

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And yes, we could have built a top-down, command-and-control hierarchy.

Startup 329
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And yes, we could have built a top-down, command-and-control hierarchy.

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How to Make Product Pages That Sell

Up and Running

If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.

Product 101
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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. infoChachkie. Intuitive URL.

Naming 40
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7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time.

Global 266
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How “Tag Management” Can Improve Site Performance

ConversionXL

The main caveat to this seemingly miraculous scenario of One Line Of Code To Rule Them All is: certain things, such as eCommerce tracking, require some IT involvement because it involves setting up what’s called a “ data layer ” that contains dynamic content associated with fixed variables, e.g. product name, price, quantity.

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Prepare Your Startup Now for International Markets

Startup Professionals Musings

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time.