Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction.

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Startup PR Public Relations Channel 329

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for PR.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

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Naming Technical Review PR LLC 48

Hearpreneur

MAY 9, 2018

My idea back then was clear that the name should address what we are doing and should be something that our target customers can directly relate to. At the same time, I wanted to make sure the name is unique and available – that is to ensure no other businesses are already operating under that name.

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Naming Entrepreneur Vermont PR 91