Remove Operations Remove Product Name Remove Seminar
article thumbnail

Why Some Startups Win

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The first reaction from my CEO was, “That’s why you’re running the department.”

Startup 329
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The first reaction from my CEO was, “that’s why you’re running the department.”