ReadWriteStart

NOVEMBER 16, 2010

Guest author Bernard Lunn is a serial entrepreneur and business adviser to start-ups and is ReadWriteWeb's former Chief Operating Officer. SaaS reduces your sales cost but also means that VC is needed. Sellers get a lower cost of sale/shorter sales cycle and better revenue visibility. So VCs will need to invest.

Software 127

Software Startup Architecture Bootstrapping 127

BeyondVC

AUGUST 26, 2008

And what many companies are learning is that no matter how on-demand your software is, if you are selling to huge enterprises you are going to have to spend huge dollars in sales and marketing. In order to get there, they cant operate like an Internet start-up, letting their technology spread virally as end users hear about it.

Cost 78

Cost Sales Sales Cycle Demand 78

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. I had planned a balance of large companies and SMB/divisional sales but have changed my thinking. Reasons: cost of sales executives, long sales cycles, deep functional requirements. Folksonomy.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

BeyondVC

AUGUST 26, 2008

And what many companies are learning is that no matter how on-demand your software is, if you are selling to huge enterprises you are going to have to spend huge dollars in sales and marketing. In order to get there, they can’t operate like an Internet start-up, letting their technology spread virally as end users hear about it.

Cost 60

Cost Sales Sales Cycle Demand 60

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Unit economics are something I’ve found most entrepreneurs (and investors!)

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Unit economics are something I’ve found most entrepreneurs (and investors!)

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Cognism previously operated a leads-based paid media model. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality.

Retention 106

Retention Artificial Inteligence Channel Email 106

Hippoland

FEBRUARY 12, 2018

But, it’s not so high such that only a small number of people can pay for it, so you don’t have to get the sales process perfect as a first-time entrepreneur or be a super salesperson. I know nothing about viral marketing. I don’t know how you get that many customers at scale without spending a lot.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

But, it’s not so high such that only a small number of people can pay for it, so you don’t have to get the sales process perfect as a first-time entrepreneur or be a super salesperson. I know nothing about viral marketing. I don’t know how you get that many customers at scale without spending a lot.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48