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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. An Introduction to Scrum and Agile Development. Scrum is a framework for developing and sustaining complex products.” sourced from the Scrum Guide. Basics of Scrum Framework. Simple to understand.

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The Best Project Management Framework for Startups

The Startup Magazine

Scrum for Managing Team Interactions Scrum is a perfected orchestration of teamwork that arises within the vast canopy of Agile. In Scrum, the project is broken down into manageable “sprints,” or iterations, that run for a few weeks and help keep the momentum going.

Framework 158
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How to Solve Problems in Your Business: Kanban, Kaizen and Scrum

Up and Running

When applied to the workplace, kaizen refers to activities that aim to improve every individual function within a company, including the way each of the employees operate, from the customer service representative, right up to the CEO until the whole business is running like a well-oiled machine.

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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

The problem, is historically, the investment in time and resources required for traditional digital solutions can feel out of reach, and the type of programs used by corporations aren’t practical for SMBs for daily operations like reporting, inventory, or accounting. apps to manage their operations, up from 3.8 Automation.

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[Interview] Michael K. Levine, Author Of “People Over Process: Leadership for Agility”

YoungUpstarts

I was an early adopter in financial operations and software of lean operational and product development techniques that originated at Toyota, and then of agile as it was promulgated in the Manifesto. They taught leadership, not just scrum. Are you saying there’s no place for scrum, for instance?

Agile 113
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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

While software developers prefer more prescriptive methods, like Scrum , marketers borrow heavily from the Kanban framework. To operate as a pure Scrum marketing team, marketers would need to timebox their to-do list and commit to getting a specific cluster of tasks out the door after 2–4 weeks of active work. Image source ).

Agile 87
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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I would add -- think of your development and running your business like a PM/Developer uses Agile or Scrum in software development. Of course, many startups are capital efficient and generally frugal.

Lean 168