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Though a global innovator, Apple in 2010 only invested 2% of its revenue in R&D, much lower than other high-tech companies. based in Lima, Peru, owns power stations producing 3,000 megawatts in seven countries: Peru, Bolivia, Chile, Panama, El Salvador, Jamaica, and the Dominican Republic. Israel Corp.
You and I know that neither passage existed at the time — the Panama Canal was built long after Cook’s time — but this exercise in futility doesn’t take away from his greatness. One of my early goals was to help my company reach an annual revenue of $1 million. He also spent time looking for a northwest passage through North America.
You might notice what’s not on that list above: revenue, investors. No revenue isn’t always a problem for venture-style businesses; no investors + no revenue = challenges for most founders without tremendous self-funding. There was also that gutsy couple of years I decided to sail to Panama.)
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