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“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . TripAdvisor may be one of the most fascinating companies I know and so I was excited to dig into their business model as part of my series on scaling. Kaufer originally hired writers to product professional reviews and allowed user reviews on a whim.
Startups are undergoing the same transformation that technology does when it becomes cheaper. Its a pattern we see over and over in technology. Standardization When technology makes something dramatically cheaper, standardization always follows. Google is the leader here, as in so many areas of technology.
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