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From a practical perspective, this means getting actively involved in your local tech community, regularly attending industry events and conferences, writing blog posts/articles, integrating yourself into communities on socialnetworks and, of course, doing outstanding work as an employee (to develop a great reputation).
Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a socialnetwork. Overwhelmingly, both halves of participantspreferred the nice plump chicken, but their reasoning was different.
Another report showed that social media rarely leads directly to online purchases. Data indicated that less than 2% of orders resulted from shoppers coming from a socialnetwork. One study found that consumers are 67% more likely to buy from brands they follow on Twitter. The other half were told the opposite.
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