Duct Tape Marketing

OCTOBER 6, 2020

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. More about Respona . Like this show?

PR 100

PR Software Review Cofounder Software 100

Startup Professionals Musings

NOVEMBER 4, 2022

He gives a wealth of practical advice on building a successful technical startup, including some specifics that I like on what constitutes a dream team of partners: The technical guru. The rest can come from early hires (with stock options to assure commitment), equity investors, or even strategic partners. The sales professional.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Startup Professionals Musings

FEBRUARY 9, 2020

He gives a wealth of practical advice on building a successful technical startup, including some specifics that I like on what constitutes a dream team of partners: The technical guru. The rest can come from early hires (with stock options to assure commitment), equity investors, or even strategic partners. The sales professional.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

Both Sides of the Table

DECEMBER 13, 2010

On July 27th, 2001 Accenture IPO’s and many of the partners grew fabulously wealthy. Investment in training, adherence to process, global knowledge sharing systems, quality control / partner reviews and campus recruitment programs that attracted the right talent. Avoid the latest fads, trends or PR announcements.

Turkey 302

Turkey Differentiation IP Technical Review 302

View from Seed

JANUARY 27, 2021

We are looking to bring on board a versatile new team member to support the varied internal operations of the firm as well as collaborate with the partners on our external programs and communications with the broader entrepreneurial community. Supporting other external PR and media relations for the firm.

Operations 227

Operations Hiring Seed Stage Software Review 227

Rembrandt Communications

MARCH 8, 2019

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

PR 100

PR B2B Public Relations Technical Review 100

Both Sides of the Table

JUNE 30, 2016

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. Knowing the style and reputation of the firm and of the partner may guide you towards the right number.

Pre-Money Valuation 292

Pre-Money Valuation Valuation Early Stage Startup 292

Rembrandt Communications

MARCH 8, 2019

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

B2B 100

B2B PR Public Relations Technical Review 100

Hunter Walker

OCTOBER 14, 2024

We’ve found the types of prospective partners who mandate this tend to propose very cookie-cutter types of partnerships, which just end up becoming ineffective. If it doesn’t pass the eye test, consumers generally can cut through the BS and any numbers you’ve run just won’t end up netting out. We don’t “pay to play”.

New York City 107

New York City Hockey Stick Distribution Angel Investor 107

Both Sides of the Table

FEBRUARY 25, 2010

We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. You need your key negotiating partner and both sets of lawyers. Yes, this was stupid.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 157

PR Technical Review Seed Stage Design 157

Both Sides of the Table

JULY 1, 2010

As a CEO you never stop needing to go on sales calls (or to work the phones in telesales or customer support) and ceasing to do this as your company grows because you’re focusing on investors, recruiting, PR or whatever is a mistake. But I also like these meetings in the same way I did when I was CEO.

CTO Hire 308

CTO Hire Management Technical Review Part-Time VPE 308

YoungUpstarts

DECEMBER 2, 2018

Many shape business ideas after meeting peers who inspire and become their partners in extra activities. Keep it low-cost by writing an app yourself or by partnering up with another inspired peer. 6. Advertising and PR. Business ideas for students today are obviously connected partially or fully with online ventures.

Cost 185

Cost Technical Review Social Media PR 185

Both Sides of the Table

JANUARY 21, 2010

But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. Focus on the partner you would be working with. One issue he talked about was working with partners. I also like to work with partners. So it doesn’t have to be a small firm. Get to know them.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

Startup Professionals Musings

JUNE 11, 2014

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

Steve Blank

SEPTEMBER 5, 2018

Since NewTV won’t be making the content, they will be licensing from and partnering with traditional entertainment producers. NewTV will depend on partners like telcos to distribute the content. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Then one day it was over.

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120

PR B2B Lean Audience 120

YoungUpstarts

OCTOBER 13, 2013

2) Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. b) Brand Reputation (usually provided by social sentiment firms). d) Social Ecosystem Health (number of members, type of content, traffic, interactions, and response).

Technical Review 187

Technical Review Software Review Customer Social Media 187

Both Sides of the Table

JANUARY 22, 2014

Of partner? Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Picking a VC is hard. You don’t really have much to go on to decide who would make a good fit. Reputation of firm? Deals done in your industry? Connections?

Portfolio 364

Portfolio Chicago Sales Incubator 364

Both Sides of the Table

MAY 5, 2011

I know it’s not single-handed as he has both fantastic partners at Foundry Group and many other community leaders. Not to mention every major agency, many PR firms, etc. But as I look at the GRP Partners returns we’ve made a lot of money investing in companies in New York, Chicago, Baltimore, Las Vegas, Arizona and Seattle.

Seattle 317

Seattle Silicon Valley Technical Review Los Angeles 317

Both Sides of the Table

APRIL 10, 2010

From a PR perspective I would have made those announcements 2 weeks after the conference. We asked them if they would use our CMS API’s and encouraged them to partner even more closely with us. We didn’t have the resources to do it all. In retrospect we could have also encouraged corporate video integration more.

Acquisition 287

Acquisition Developer Management Advertising 287

Both Sides of the Table

MARCH 11, 2011

Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc.

Product 350

Product Tuvalu Dilution Incubator 350

Both Sides of the Table

JUNE 22, 2015

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. I need to give credit for the topic to PR Malloy who Tweeted me this question.

PR 150

PR Early Stage Software Naming 150

YoungUpstarts

JULY 25, 2012

He highlights the litany of woes including excessive demand brought about by a PR move, litigation, partner defections and component supply issues finally led to the company’s very public shutdown, destroying Latman’s – who then was known as Rick Latman – life in the process.

Software Review 164

Software Review Maryland Bankruptcy Seattle 164

Both Sides of the Table

JANUARY 12, 2014

But relying upon SEO / SEM too much and not building a product and brand that is valued in its own right leaves you reliant upon that channel partner to not change the rules of marketing through their channel. So What is This Underbelly of Which You Speak?

SEM 379

SEM Viral Marketing Widget 379

ConversionXL

NOVEMBER 10, 2021

Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing. Promotion PR is built on relationships. The other option is to partner with a PR agency.

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

JANUARY 27, 2013

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. And while obvious this misses a critical point - PR is not only about your users. I will put the full list of posts here. It’s the same thing for me as a writer.

PR 309

PR Campaign Vertical B2B 309

Both Sides of the Table

JUNE 22, 2011

Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute. So at GRP Partners we’re very active now. Why the bad side of bubbles affects entrepreneurs & investors alike.

Saudi Arabia 309

Saudi Arabia Valuation IPO Technical Review 309

Duct Tape Marketing

MARCH 11, 2020

Today on the Duct Tape Marketing Podcast, I sit down with PR expert, writer, and podcaster Justin Brady. Brady partners with companies in the emerging tech space, designing strategies and crafting stories that reach audiences of millions. Questions I ask Justin Brady: How does PR work today? Podcast Transcript.

PR 101

PR Technical Review Social Media Hosting 101

VC Cafe

JANUARY 12, 2022

While Metaverse rose to fame initially due to Facebook’s name change into ‘Meta’ to express their ambition to become a Metaverse company within 5 years (and perhaps deflect some of the negative PR), there are now many large companies, startups and brands working on their metaverse strategy.

Technical Review 217

Technical Review Israel Non-Compete IP 217

View from Seed

JANUARY 24, 2018

For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. This is an initiative that we will continue to refine in the coming years, but we are so excited to be partnering with these Guild members going forward.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Both Sides of the Table

FEBRUARY 16, 2015

In practice it can be a fine line between sparring partner / coach and stepping over the line to brute-force persuasion. ” PR. So operating at a higher level, helping to set the framework for decision making and then sitting down and watching the game be played, is certainly the way to go.”

Startup 150

Startup CTO Hire Sales PR 150

YoungUpstarts

NOVEMBER 25, 2015

At BLASTmedia, we’re a mid-size PR agency that’s been fortunate to work with some of the nation’s most recognizable brands – and it took persistence and knowing how to get a seat at the table in the first place. Smaller businesses can become a great partner, not just a vendor. over their larger counterparts. Small is mighty.

PR 100

PR Agile Partner Naming 100

Startup Professionals Musings

FEBRUARY 18, 2018

He gives a wealth of practical advice on building a successful technical startup, including some specifics that I like on what constitutes a dream team of partners: The technical guru. The rest can come from early hires (with stock options to assure commitment), equity investors, or even strategic partners. The sales professional.

Technical Cofounder 144

Technical Cofounder Cofounder Advisory Board Startup 144

VC Adventure

JUNE 14, 2022

Indeed, many firms even institutionalize the practice of providing help to portfolio companies through extensive platforms that may include PR, talent, marketing, technical, and other help (sometimes offered for free, sometimes offered ads a pay-for-service, but often at below-market rates for those services).

Technical Review 150

Technical Review Due Diligence Portfolio Venture Capital 150

Up and Running

DECEMBER 16, 2014

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117