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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Create awareness for fundraising (VC, angels, corporate partners). Founders ask me all the time whether they should hire a PR agency. information chain”), but once you’ve done a first pass of the audience > message > media > messenger, a competent PR firm can add tremendous value. The question is when ?”

Marketing 318
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Online marketing uses techniques for driving promotion and place. So What is This Underbelly of Which You Speak?

SEM 379
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The Ultimate CEO Twitter List

YoungUpstarts

missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies. Marketing & PR. Good marketers know Twitter is not to be ignored, and it’s clear that these marketing and PR CEOs have embraced the service.

Cofounder 239
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Of partner? SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Picking a VC is hard. You don’t really have much to go on to decide who would make a good fit. Reputation of firm? Connections?

Portfolio 364
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How SEO Has Evolved Over The Years

Duct Tape Marketing

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 98
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120