Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). On your website if your phone number is well hidden (like on most tech support websites, #$%@*&!), then using IndexTools or ClickTracks track the views of that page.
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