Both Sides of the Table
DECEMBER 17, 2013
If you don’t have a good sales methodology already in place in your organization you might try reading that last link. . ” “There’s no way we’re going to partner in this area. “We don’t have budget for that this year” “I don’t believe in social media advertising.”
Startup Professionals Musings
AUGUST 24, 2022
I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews. Outside partners and channel impacts are complex. Of course, you need work with partners and channel to quantity their costs and contributions and normalize total results.
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Steve Blank
SEPTEMBER 5, 2013
While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
YoungUpstarts
SEPTEMBER 7, 2014
by TX Zhuo , managing partner at Karlin Ventures. But keep in mind that enterprise sales cycles are typically longer and revenue growth will vary wildly. TX Zhuo is a managing partner of Karlin Ventures , an L.A.-based If you’re doubling revenue every year, you’re in great shape. Follow the company on Twitter.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
This can be a surprisingly difficult zone to become profitable in, because the sales and marketing motions and engineering costs are the same as for much larger sales, but without the attendant revenue. 10,000/mo means larger companies only. If something goes wrong they’ll cancel and not be willing to pay out the rest.
Lightspeed Venture Partners
FEBRUARY 12, 2013
Almost a year ago, my partner Barry Eggers and I met with Craig Elliott and Scott Hankins to talk about their vision for a new company, Pertino. Instead of selling to the CIO (which could have long, costly sales-cycles), Pertino has focused on marketing and selling their services directly to the end-user.
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