Both Sides of the Table

OCTOBER 19, 2009

I had really positive experiences such as working with Greg Gretsch at Sigma Partners where he championed us to a partners’ meeting where we sort of got crucified. We made changes and Greg was a gentleman throughout the process rather than berating us for our performance (it was our first partners’ meeting).

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

BeyondVC

AUGUST 26, 2008

And what many companies are learning is that no matter how on-demand your software is, if you are selling to huge enterprises you are going to have to spend huge dollars in sales and marketing. During the first 10 months of 2007, shares of 15 online-software companies tracked by Thomas Weisel Partners increased in value 61%.

Cost 78

Cost Sales Sales Cycle Demand 78

BeyondVC

AUGUST 26, 2008

And what many companies are learning is that no matter how on-demand your software is, if you are selling to huge enterprises you are going to have to spend huge dollars in sales and marketing. During the first 10 months of 2007, shares of 15 online-software companies tracked by Thomas Weisel Partners increased in value 61%.

Cost 60

Cost Sales Sales Cycle Demand 60

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. But this is incredibly hard to do, and most sites cannot do this at scale. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. But this is incredibly hard to do, and most sites cannot do this at scale. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. If you’re targeting new markets, you might need to partner with a third-party data company, like Snowflake , to learn about your potential customers. Obsessing over going viral.

Demand 124

Demand B2B Distribution Channel 124

Cracking the Code

NOVEMBER 10, 2009

Study the Sales Learning Curve and Only Invest behind Success (more.) The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Build Employee Software. at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 9, 2009

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. Philippe Botteri Accel Partners London, UK My Bio.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Version One Ventures

MAY 30, 2013

In addition, by focusing on selling to smaller companies in the long tail, you’ll benefit from shorter sales cycles. Enterprise SaaS products can be viral , as companies are tightly connected to dozens/hundreds/thousands of suppliers, customers, and partners.

Sales Cycle 141

Sales Cycle Startup Viral Agile 141

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. I can’t speak for my business partner Eric, but he has had a lot more experience with building businesses and side projects with smaller lifetime values. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. I can’t speak for my business partner Eric, but he has had a lot more experience with building businesses and side projects with smaller lifetime values. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).

Seed Stage 48

Seed Stage Business Model B2B Email 48