Why Hulu is the OPEC of Online Video
Both Sides of the Table
NOVEMBER 8, 2010
They monetize via high-priced advertisements during the prime-time airing on TV, via syndication to international audiences or less-watched channels after the original series has run and via DVD sales in retail channels. In Hulu it is each individual studio / network wanting to push their own stuff direct rather than through Hulu.
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