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Why LP’s Passed on Seed Funds 10 Years Ago (And What’s Happened Since)

View from Seed

It’s that when things go south, seed funds will have a hard time defending themselves against larger funds that might do a recap or put in a pay-to-play. When we have been converted to common or very deeply diluted from a pay-to-play, the companies have either failed anyway or were not blockbuster outcomes.

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“Sanzo is at its best when we serve as a bridge across cultures for both AAPI and non-AAPI.” CEO Sandro Roco on building a beverage startup, what to avoid in influencer deals, & protecting the brand.

Hunter Walker

We don’t “pay to play”. But among all collaborations, we have a couple specific guidelines: First and foremost, the partnership has to authentically fit the brand and pass the “eye test”. If it doesn’t pass the eye test, consumers generally can cut through the BS and any numbers you’ve run just won’t end up netting out.

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Disrupting Google

Start Up Blog

Think about it – if we shift our search habits to ask questions and getting an actual answer, rather than a page of links and options – the pay per click model could die alongside it. Bing might just become the world’s first Premium Search engine – a pay to play for a different kind of search.

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What Are Some Organic Marketing Strategies for Startups? 

The Startup Magazine

Regardless of whether or not you’ve raised capital, you’re severely sensitive to the limits of what you can do in a pay-to-play world. Image Source: [link]. Perhaps you’re an entrepreneur on a lean budget. The good news? The marketing world is ever-evolving and always growing.

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9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

Accept that you will probably need to “pay to play” if you want to expand your reach significantly. This will mean setting the expectation with your team members that they must make answering questions from your social media manager a high priority.

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Is it pay-to-play? Discount support? Free-trials? Often this ties to marketing support. In other words, you want to offer a discount to a given group to provide incentive. Do you transact immediately or on delivery of some product or service? Do you have a merchant account already set up? Do you have a payment gateway?

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Is it pay-to-play? Discount support? Free-trials? Often this ties to marketing support. In other words, you want to offer a discount to a given group to provide incentive. Do you transact immediately or on delivery of some product or service? Do you have a merchant account already set up? Do you have a payment gateway?

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