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Are You Losing Money by Staying Too Niche?

YoungUpstarts

If you were to open an import auto dealership in rural Pennsylvania, for example, the number of potential customers would be rather limited. Finding your niche is a great way to differentiate your business and build a reputation within your industry.

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Start Up and Stay Up – How Small Businesses Survive & Thrive

The Startup Magazine

Since then it has grown to serve the tri-state New Jersey, Pennsylvania, and Delaware areas, but I still consider it a small business and my employees, more like a family. Turn Your Reputation for High-Quality Work Into New Clients. Photo by Marius Venter from Pexels. In other words, you can only make a first impression once.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Increase brand reputation. Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. From a day-to-day perspective, apologizing to disappointed customers can: Reduce returns. Retain loyal clients. Increase recurring revenue.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? It costs less than $100 per year to run a website, and—unlike the print publishing era—no reputable editor or printing costs stand in the way of immediate, uncensored, worldwide distribution. What about Acadia National Park? Or Monroe, Montana?

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Dr. Oksana Malysheva Helps Propel Startups at Sputnik ATX

Austin Startup

She earned her PhD in physics from the University of Pennsylvania, and soon after, pivoted her focus to business and marketing. Yet, because of its reputation, it still drew all of us dreamers, free thinkers who were fond of science and mathematics, and were ready to take on this challenge.

Texas 66
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

I was bluntly honest as an employee, so I'm happy to continue with that reputation. So they can even see how is your performance in Texas compared to your performance in Pennsylvania. And I know you're still a big fan of HubSpot, but I'm curious how you feel like that move has really turned out for them.

Metrics 92
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). What Is an Affiliate Network?