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It’s the dream of every business to have a social media campaign that goes viral. So, how can you get your Tweets to go viral too? You can up your odds of having a tweet go viral simply by tweeting more and having more followers. According to a paper she co-authored, emotions are a key factor in the “virality” of tweets.
Angela Duckworth, a University of Pennsylvania professor, is the author of the bestselling 2016 book Grit and is widely known for her 2013 TED Talk that went viral. (As This quality of persistence, or grit, has been shown to independently drive effectiveness. As of the time of this writing, it has more than 18 million views.)
My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author.
A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. Viral agency Frac.tl’s answer – You show in shocking, unavoidable detail just how bad the problem actually is.
Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Pennsylvania. Pennsylvania. Massachusetts. New Jersey.
He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. This is John Jantsch and my guest today is Jonah Berger.
So it's the first time in my life that I pushed this to all my networks as hard as I could, and I was also very aggressive on the viral mechanics that I plugged into it. That's a very, very strong call to action to put at the end of an article, and I knew that would dramatically increase the virality. Tomas Pueyo : So many things.
In the time since our conversation, data and science have shown again and again that wearing masks is an incredibly effective, low-cost and simple way to prevent viral spread. The difference in caseloads between counties and states that have done it and those that have not is stark. Massachusetts is rapidly moving as well.
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