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I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. I am a realtor in south jersey/philadelphia who dabbles in naming. Some of the things you mention I have done. Others, were great ideas. Like the post says, I think those names are boring.
Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. SoftwareEngineer—PHP—Energy Software for the Smart Grid @ Agentis Energy (Elmhurst, IL) Sr.
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