Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.

Naming 90

Naming OTC Entrepreneur PPC 90

Duct Tape Marketing

MARCH 28, 2016

Furthermore, a physical address is both an on-page and off-page SEO ranking factor. Your address is also an off-page local SEO ranking factor. You should make it a priority to include customer reviews on your website and research more on how to get clients to leave a Google maps review to improve your local SEO visibility.

Kansas City 28

Kansas City Kansas SEO Software Review 28

Duct Tape Marketing

MARCH 14, 2013

Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. Having a diverse portfolio of sales leads from both inbound and outbound lead generation efforts is the best way to keep your sales team busy closing deals.

Lead Generation 78

Lead Generation B2B Portfolio Sales Cycle 78

ConversionXL

AUGUST 14, 2019

The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip. Date was our join key. Whether you’re an agency or an in-house marketer, being able to demonstrate the value of what you’re doing is essential. We produced this graph for one of our clients.

Analytics 123

Analytics Metrics eCommerce Search 123

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

I don’t think a consumer services web-based start-up is the best idea for the aspiring entrepreneur for two reasons: When Internet businesses can no longer afford PPC Google Advertising , that industry has become ironically crowded, and you’re going to find yourself drowned in expenses with no branding traction.

Oklahoma 78

Oklahoma Stock B2C PPC 78

Occam's Razor

APRIL 6, 2009

If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. Maximize for the portfolio. #3: Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. Win – Win for Organic and Paid Search Marketers. You can't. Or you'll never go home.

Search 103

Search PPC Matching Analytics 103

Occam's Razor

SEPTEMBER 5, 2023

If you are a TMAI Premium subscriber, or become one , you can also get the solution for additional Marketing initiatives – including Growth (Email, SEO, Referral, In-App Promos, Product Integrations), Events, Content Publishing, and Public Relations. In my writing, in my keynotes, you’ll hear Scorecard. 1 above.)

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome. Sounds dicey!! :)). So there you go.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. The post covers what is still there in your analytics tools, competitive intelligence tools, Google Webmaster tools, AdWords Keyword tool, and SEO tools. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Transformify

DECEMBER 7, 2019

All job listings are syndicated with some free job boards, but you need to pay a flat fee or on a PPC basis for an additional traffic boost. All job listings are syndicated with 50+ job boards and SEO optimized to attract organic traffic. Are Links to Candidate Portfolio and Social Media Profiles Supported?

Hiring 95

Hiring Syndication Syndicate Social Media 95

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything.

Analytics 140

Analytics Aggregator Channel B2B 140

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. Improve brand perception. Become a thought leader.

Demand 77

Demand Tampa Marketing B2B 77

Occam's Razor

APRIL 23, 2012

Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. An optimal inbound marketing portfolio will have balanced Owned, Paid and Earned channels.]. It will incentivize the right behavior. That 45% is now 500,000 visits a month from search! It is pretty good.

Metrics 154

Metrics Analytics Search Channel 154

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166