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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. We obviously heard what Greycroft’s portfolio companies did and what their vision for the future was.

PR 279
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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

You will also spearhead internal initiatives to help support the success of our 100+ exciting existing portfolio companies. Supporting other external PR and media relations for the firm. Formulating and executing on NextView’s social media strategy and managing multiple social media presences and communication channels.

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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. I would call their portfolio companies and ask how helpful or not they’ve been. look at their portfolio list. Connections? subtract out the super, crazy successful companies.

Portfolio 364
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People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

As a CEO you never stop needing to go on sales calls (or to work the phones in telesales or customer support) and ceasing to do this as your company grows because you’re focusing on investors, recruiting, PR or whatever is a mistake. I also make visits to senior level customers of portfolio companies with which I’m involved.

CTO Hire 308
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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

I called a bunch of portfolio companies and asked them to check it out. And even more pertinent to you specifically at your startup … The number of companies I talk to (or even portfolio companies) who are dismissive of their competitors is enormous. Do we have the wrong PR firm? I’m not a ‘music guy.”

Startup 313
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What Makes an Entrepreneur (7/11) – Detail Orientation

Both Sides of the Table

One of his investors called him, “the best CFO in our entire portfolio.&# ). One of the large parts of the burn was PR, Marketing and attending conferences. In fact, I usually built the first 3 versions of the financial model (but then my ADD took over and I needed a great closer to make the model complete.