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We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. We obviously heard what Greycroft’s portfolio companies did and what their vision for the future was.
You will also spearhead internal initiatives to help support the success of our 100+ exciting existing portfolio companies. Supporting other external PR and media relations for the firm. Formulating and executing on NextView’s social media strategy and managing multiple social media presences and communication channels.
I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.
Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. I would call their portfolio companies and ask how helpful or not they’ve been. look at their portfolio list. Connections? subtract out the super, crazy successful companies.
As a CEO you never stop needing to go on sales calls (or to work the phones in telesales or customer support) and ceasing to do this as your company grows because you’re focusing on investors, recruiting, PR or whatever is a mistake. I also make visits to senior level customers of portfolio companies with which I’m involved.
I called a bunch of portfolio companies and asked them to check it out. And even more pertinent to you specifically at your startup … The number of companies I talk to (or even portfolio companies) who are dismissive of their competitors is enormous. Do we have the wrong PR firm? I’m not a ‘music guy.”
One of his investors called him, “the best CFO in our entire portfolio.&# ). One of the large parts of the burn was PR, Marketing and attending conferences. In fact, I usually built the first 3 versions of the financial model (but then my ADD took over and I needed a great closer to make the model complete.
Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.
“The overwhelming majority of VCs I’ve worked with get up in the morning and think about how they’re going to help their portfolio companies that day.&#. It’s the kind of thing you’d give to your PR company if you could afford one. That’s it. Most VC’s want to help. Most don’t immediately know how.
For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. Reach out to websites that profile entrepreneurs.
One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&#
When we create new platform initiatives, our team tries to think about how we can be the most impactful with our portfolio companies. Today, we’re thrilled to announce a new program that we hope will help our portfolio companies with two of these bullets. Building a great product. We want to talk to you!
However, regardless of the amount of money raised, corporate hype, pr spin, press releases, public offerings, no company is remotely close to having a quantum computer or even being close to run any commercial application substantively faster than on a classical computer. FOMO – Fear Of Missing Out. Quantum is a hot topic. It’s confusing.
While Metaverse rose to fame initially due to Facebook’s name change into ‘Meta’ to express their ambition to become a Metaverse company within 5 years (and perhaps deflect some of the negative PR), there are now many large companies, startups and brands working on their metaverse strategy. We’ve made several investments in this space.
Indeed, many firms even institutionalize the practice of providing help to portfolio companies through extensive platforms that may include PR, talent, marketing, technical, and other help (sometimes offered for free, sometimes offered ads a pay-for-service, but often at below-market rates for those services).
Over the past eight months, many companies in the Version One portfolio have released funding announcements including Uniswap , Jam , SilviaTerra , Patch , Premadonna , Cap Hill Brands , Opyn and Cape Privacy. For example, one of our portfolio companies delayed their announcement due to the inauguration. Founder’s announcement.
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?
In fact, according to PR Newswire, 53% of homeowners in the United States have had their siding replaced at some point. Utilize a mix of traditional and digital marketing techniques, such as: Website and SEO : Create a professional website showcasing your services, portfolio, and customer testimonials.
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. You Manage What you Measure. If so, make sure you can track which leads come from this.
There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. .” I can’t do every deal. I can’t add value in each situation.
Azione PR is a Los Angeles, California-based boutique public relations firm started by two enterprising and dynamic young women who despite their young ages already possess more than twenty years of experience in public relations and marketing in total. “It’s PR, not the ER, as they say.&#.
50 Beautifully Simple Portfolio Websites For Your Inspiration – crowdspring.co/18GaqJP. 50 Beautifully Simple Portfolio Websites For Your Inspiration – crowdspring.co/18GaqJP. What Obamacare Means For The Self-Employed, The Startup Worker, The Freelancer | Fast Company – crowdspring.co/18L4PBZ.
Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. 15 Beautiful and Awesome Examples of Portfolio Designs | Silky Designs – [link]. 4 Ways to Get Customers to Open Your Emails | Entrepreneur – [link].
I need to give credit for the topic to PR Malloy who Tweeted me this question. I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. PR Malloy (@diddly_do_indy) June 13, 2015. ” Here’s what I mean.
Did Google just kill PR agencies? Google Did Not Just Kill PR Agencies – [link]. 34 Fresh Portfolio Websites Inspiration | CSS Matter – [link]. The Sales Rule Most Entrepreneurs Break – [link]. Digital Marketers on Twitter: What They Share, Whom They Retweet | MarketingProfs – [link].
PR people continue to struggle with social media – [link]. 65 Fresh and Creative Portfolio Website Designs for Inspiration – [link]. The Economic Clout of Women-Owned Small Businesses – [link]. Can Brands Market on Facebook Without Actually Spending Money on Advertising? – [link]. Less marketing douchebaggery.
10 Portfolio Websites that Will Make You Say Wow | 1stwebdesigner – crowdspring.co/1fdEoaA. 10 Portfolio Websites that Will Make You Say Wow | 1stwebdesigner – crowdspring.co/1fdEoaA. DIY: How to Design an Indie Book Cover – crowdspring.co/1fHFLPg. 25 Free Illustrative Vector Icons – crowdspring.co/1fn1PPC.
Personal portfolio. On top of that, you have complete freedom on the style of your portfolio. Make sure you have a personal domain and a professionally-looking portfolio. Most importantly, you need to curate what you show in your portfolio. You need a personal website to show a curated version of your work.
How To Build A World-Class Design Portfolio | Co.Design – crowdspring.co/1uDPSu7. How to Effectively Communicate With Different Brain Types – crowdspring.co/1riIUvZ. 9 Twitter Chats on Marketing | Heroic Search – crowdspring.co/XuWOyO. Kevin Spacey’s Top 3 Tips For Better Storytelling (in marketing) – crowdspring.co/1mlpPJt.
23 Inspiringly Beautiful Portfolio Designs – crowdspring.co/1mVP03W. 23 Inspiringly Beautiful Portfolio Designs – crowdspring.co/1mVP03W. Why the social networks are falling apart | Computerworld by Mike Elgan – crowdspring.co/1mAjDIB. 20 Educational Print-Ready Design Tutorials to Become a Pro – crowdspring.co/1j0NVp8.
11 Beautiful Portfolios to Keep you Inspired – crowdspring.co/1giHY5m. Wonderful Water – 25 Great Logo Designs – crowdspring.co/1giHkF1. 40 Useful Tutorials And Articles For Web Developers – crowdspring.co/1guOrW3. 21 examples of user experience innovation in ecommerce | Econsultancy – crowdspring.co/1gyOnZP.
How much is it worth investing in cultivating and enforcing an IP portfolio ? Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark).
21 free tools for perfecting your portfolio | Webdesigner Depot – crowdspring.co/1lDrOSB. Designing for a platform | by @chadengle – crowdspring.co/1jB1Ovq. HTML, CSS, PSD and More: 23 Free Design Resources from May 2014 | noupe – crowdspring.co/1lDrTpe. 10 Code Playgrounds for Developers – crowdspring.co/1jB2aSC.
Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.
How To Use Portfolio Theory At Your Startup | by Chris Yeh – crowdspring.co/1jkfmFu. (And The “Problem” With The S+M=ACV Axiom) | saastr – crowdspring.co/1nEMgpF. The Anatomy of the Perfect Technical Interview from a Former Amazon VP – crowdspring.co/Rswumt.
30 Best Portfolio Websites in Red Color | iBrandStudio – crowdspring.co/14azoiL. Responsive One Page Website Designs | Graphic Design Junction – crowdspring.co/164Ot8V. 55 Fresh Examples Of Creative Single Page Website Designs | InstantShift – crowdspring.co/18Deyfx.
7 Rules of Perfect Portfolio Websites – crowdspring.co/1ytzvGO. Facebook, Twitter and Instagram Logos Are Ingeniously Redesigned for Breast Cancer Awareness | Adweek – crowdspring.co/1wT42cK. 20 Fresh Flat UI Designs Free to Download – crowdspring.co/1ytyjTY. 32 Examples of Clean Flat Web Design Mockups – crowdspring.co/1vxQsuj.
But there are some roles that are easier to outsource than others, such as: Web development/maintenance. Graphic design. Social media. Accounting. PR. Writing/content. Even something as simple as email can be a good task to outsource. Ask for work samples.
A Guide to Designing a Portfolio Website - crowdspring.co/HarwpQ. Ever – crowdspring.co/1bjsecN. 20 Tumblr Blogs For Inspiration - crowdspring.co/1auNagO. What is Swiss Style Typography? 1stwebdesigner - crowdspring.co/1bPbmvs. Square, Airbnb and why experience really is design | GigaOM - crowdspring.co/1bWhIcy.
The firm hires a lot of PhDs to do research and come out with a wonder drug, and then markets it widely with tons of PR. They regularly find they have years where they would have had better returns by not changing their portfolio at all. They recognize that this portion of their portfolio is meeting that irrational need.
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