Startup Professionals Musings

NOVEMBER 8, 2017

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Balance your business between geographies. Speak the customer’s language.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

APRIL 18, 2015

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Balance your business between geographies. Speak the customer’s language.

Global 120

Global North America Intellectual Property Offshore 120

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. Compare blog post performance to editorial decisions Page Google Analytics (Site 1) Google Analytics (Site 2) Compare the performance of two websites Visualize the performance trend of a portfolio of websites in a single chart or table Any Dimension.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

SEPTEMBER 7, 2010

On one end there are is a dimensional value (keywords, countries, referring urls, product names etc) with zero visits and "a lot" of visits at the other end. How exactly do you compute the "expected true value"? That is a good question. Think of a scale. Remember out hypothesis above? That's weighted sort.

Analytics 109

Analytics Web Peru Argentina 109

Transformify

AUGUST 29, 2017

Just as you would diversify your stock portfolio, you should diversify your talent portfolio to give your company the broadest set of tools to solve problems. After all, we want employees to be productive right out of the gates. Want to build a project around product name recognition and customer loyalty?

Hiring 40

Hiring Technical Review Portfolio Software Engineering 40

www.thenameinspector.com

DECEMBER 5, 2011

Naming and Verbal Branding Services. Pay the balance on your naming package. 10 tips for naming your company, product, or service. Hosting that Biznik workshop on naming has inspired The Name Inspector to post some tips about the actual naming process. Names (52). Names in the Wild (11).

Naming 44

Naming Product Delaware Seattle 44

Occam's Razor

JULY 22, 2013

Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 That's fine.

Framework 164

Framework Marketing Metrics Audience 164

reidhoffman.org

NOVEMBER 12, 2013

It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. As a partner at Greylock, I’ve encouraged my portfolio companies to do the same with Greylock. Entrepreneurs often ask me for help with their pitch decks.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Occam's Razor

OCTOBER 21, 2013

Google Trends is valuable because it helps expand our keyword portfolio (top searches) and the keywords under which we should be lighting a fire (rising searches). Webmaster tools focuses us on clicks and the Keyword Planner helps us with keywords to target by landing pages. Here's an example.

Search 156

Search SEO Analytics Engineer 156