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Free CRM – This is a Web-based customer relationship management software that allows for sales force automation. Track leads and manage your sales pipeline. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. carbonmade Carbonmade – A free online portfolio showcase.
Peter Cohen www.saasmarketingstrategy.com David Skok Peter, this is a great point, and one which has led to many long discussions with my portfolio companies. At OpenView, we try to instill this discipline and capability in each of our portfolio companies from Day 1. SolidWorks 2: The best VAR management program in the world?
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Salescycles matter though. Salescycle, as a consideration, also works the opposite way. Product second.
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Salescycles matter though. Salescycle, as a consideration, also works the opposite way. Product second.
In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the salescycle? That is, if a company had a salescycle of 6 months, should they include the past 2 quarters' of costs and not just the last quarter? Portfolio. (3).
However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer salescycle, smaller deal size and limited upsells opportunity. Just some food for thought as you build your investment portfolio.
For example, Clio , a company in my portfolio, first focused on providing legal practice management for solo lawyers and very small firms (today, Clio is now serving firms with over 50 lawyers). In addition, by focusing on selling to smaller companies in the long tail, you’ll benefit from shorter salescycles.
I know nothing about viral marketing. All of the people we pitched who became our investors had at least one other portfolio company that was doing something in email. Long salescycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).
I know nothing about viral marketing. All of the people we pitched who became our investors had at least one other portfolio company that was doing something in email. Long salescycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
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