ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. How to Master PPC Targeting and Choose the Right Ad Platform. Here are some resources if you’d like to learn more about SEO: Customer Acquisition Master Course (includes PPC).

Channel 118

Channel Marketing Viral SEO 118

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Duct Tape Marketing

MAY 4, 2016

The PR Masterclass : How to develop a public relations strategy that works! WordStream – Service that manages PPC campaigns, but great info too. SEM Rush – Find profitable key words. PRNewswire – Press release distribution service. Further Reading. Public Relations Category on Duct Tape Marketing. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28