Email Subject Lines: 8 Principles for Improved Open Rates
ConversionXL
MARCH 10, 2017
For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. Segment based on stage of the sales cycle.
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