The Startup Magazine

JUNE 3, 2021

Digital attacks and scams have risen dramatically of late during COVID-19 and a successful attack could cause significant operational, financial and reputational damage to your business. Businesses should also be looking to invest in green technology as a way to reduce their environmental impact, improve their reputation and reduce costs.

Reputation 167

Reputation Green Operations PPC 167

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 30, 2021

By providing the reader with valuable content on a reputable site, John is positioning himself as an expert in the mind of his target audience—an audience who may decide to outsource their email marketing. Generating awareness through PPC. Total media spend / new customers acquired via media = CPA. Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Other objectives you might consider include: Improving close rate; Increasing sales velocity; Increase deal size; Expanding business with current customers; Improving retention; Increasing referrals and recommendations.

Customer 98

Customer Marketing Channel Acquisition 98

The Startup Magazine

SEPTEMBER 27, 2023

Pay-Per-Clicks (PPC) While content marketing takes time to gain momentum, PPC offers immediate Return on investment (ROI). Audiences generally view PPC ads as advertisements and may be less likely to click on your ad (remember, people are more likely to block ads on their browsers).

PPC 157

PPC Social Media Marketing Audience 157

The Startup Magazine

SEPTEMBER 25, 2024

Whether you’re tracking website traffic, social media engagement, or PPC campaign success, knowing how to interpret and leverage the data is key to making informed decisions that maximize ROI. A high level of engagement often correlates with stronger retention, which in turn leads to more long-term profitability.

Marketing 158

Marketing Social Media Metrics Retention 158

Women Entrepreneurs Can

MARCH 22, 2022

Not only can this foster a healthier and happier working environment, but it can also maintain better rates of staff retention, reducing recruitment costs and training costs for new staff. You may want to offer your marketing team SEO training, training in PPC marketing or general marketing qualifications, for example.

PPC 59

PPC Retention SEO Reputation 59