Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

Software By Rob

FEBRUARY 10, 2009

Always Be Testing The biggest lesson I learned while taking the site from a few hundred to a few thousand dollars a month (revenue, not profit), is that there are a lot of great theories about marketing, but no one can tell you the exact thing that’s going to lead to an uptick in sales. Correction…it was 0%. I want solid answers.

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

SEPTEMBER 30, 2020

Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. Total revenue. For example, which countries contributed to total revenue. All data in aggregate is crap.

Analytics 142

Analytics Web Metrics DC 142