ConversionXL

NOVEMBER 23, 2022

You can’t beat category kings, and the only exception for this is through tech disruption. There’s no in between: it can bridge the gap between tech and people or close it. And the content you create will differ depending on the channel: long-tail, pain-point content for SEO, or conversion-engineered landing pages for PPC.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Secure it, and you’ll earn more followers, sales, and positive reviews.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. A look at ABM in action: How Snowflake achieved 300% growth in 15 months.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase.

Analytics 78

Analytics Metrics Channel Software Review 78

conversionxl.com

SEPTEMBER 10, 2013

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. He warns that bringing on VP’s of Marketing and Sales before reaching P/M fit could mean your VP team might not be any better at solving the sales problem then you are and will add to your resource burn.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

APRIL 12, 2017

Crappy or outdated technology. E.g. Message match / headline match from PPC ad to landing page. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86