YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. Types of PPC Ads ( 4 ).

SEM 113

SEM SEO PPC Marketing 113

Duct Tape Marketing

OCTOBER 31, 2011

Why My Search Engine Use Is Dwindling and Why Yours Will Too This content from: Duct Tape Marketing. Recently, however, I’ve noticed a shift in one very specific aspect of my online behavior, one that will have growing significance for marketers, and that’s in the area of search. Apps inside social networks are providing answers.

Engineer 74

Engineer Search Social Bookmarking PPC 74

Up and Running

AUGUST 23, 2011

The goal here is to increase your site’s page rank on search engines like Google and Bing ; have a strategy in place ahead of time so you’re not doing things on the fly. If your Web site is short on inbound links it is very unlikely it will appear high on the list in searches. Bookmarks, PPC and More.

PPC 66

PPC Social Bookmarking Web .Net 66

Duct Tape Marketing

DECEMBER 13, 2011

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Search moves to apps. My use of search-engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs.

Small Business 70

Small Business Social Bookmarking Social Media Social Network 70

ConversionXL

OCTOBER 15, 2015

social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and social networks. Consider how this can be used in PPC advertising. A holiday?

Conversion 48

Conversion PPC Design Social Bookmarking 48