Remove PPC Remove SEM Remove SQL
article thumbnail

The Best Programming Languages for Digital Marketers

ConversionXL

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. JavaScript.

article thumbnail

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This means we can join the two tables with simple sql and understand which online shoppers ended up making a purchase offline (and what keyword they used to arrive on your site): Boom! The two tables above have something in common, a primary key (Geek ID).

Analytics 116