Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

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Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

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VC Adventure

AUGUST 10, 2010

From the initial idea we worked together to validate the operating assumptions of the business – doing collaborative due diligence on the crowdsearch SEM marketplace that was the idea behind Trada. In this case neither Niel (nor I) had any interest in creating a traditional syndicate to fund the company.

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Syndication Syndicate Due Diligence SEM 73