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Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). Wikipedia started this, but it is also used for technicalsupport, software, and product reviews. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Streaming video.
It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. You launch your site, it becomes stale in due course (from a organic search signal perspective). 5: Rent or Own?
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