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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 137
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Because of this, even a small deal may warrant a one-to-one marketing approach. A client may offer more than revenue. For example, securing two or three companies within an industry may give you leverage with the rest of the industry. How is your company perceived? How well are you known, if at all? What do people think of you?

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The Stairstep Approach to Bootstrapping

Software By Rob

The lifetime value (LTV) of nearly all of these products was not enough to warrant anything except “free” traffic from an organic source like Google or the WordPress plugin repository. So why did that grow my business faster than testing and tweaking each of these products individually? Lifetime value.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

The amount you pay for each click on a PPC ad. A high bounce rate warrants further investigation. Issues such as changes in design, unexpected costs, and your checkout process can all impact conversions. Learn how to reduce cart abandonment. Cost per click (CPC). Monitor CPC to assess ad ROI. Customer acquisition cost (CAC).

Analytics 106
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The Stair Step Method of Bootstrapping

Software By Rob

The lifetime value (LTV) of nearly all of these products was not enough to warrant anything except “free” traffic from an organic source like Google or the WordPress plugin repository. So why did that grow my business faster than testing and tweaking each of these products individually? Lifetime value.

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The Stairstep Approach to Bootstrapping

Software By Rob

The lifetime value (LTV) of nearly all of these products was not enough to warrant anything except “free” traffic from an organic source like Google or the WordPress plugin repository. So why did that grow my business faster than testing and tweaking each of these products individually? Lifetime value.